User Experience Strategy / Creative Direction / Design Management
I am a UX lead, digital product designer, and manager with 14+ years of experience in guiding product design from strategy to delivery. I have successfully run, designed, and delivered numerous digital initiatives for global brands and startups. I lead cross-functional teams through the UX design process from discovery to launch, to ensure brilliant execution.
As a UX lead, I dig deep to identify opportunities that have real impact for both the business and the user. Taking industry trends, organizational goals, user research, market research, and competitive analysis, I synthesize the findings to formulate holistic recommendations that drive value, re-imagine experiences, and help create new models for growth.
It is my passion to delight stakeholders with compelling insights and powerful concepts. I lead brainstorming / prioritization workshops and collaborate with stakeholders to help galvanize and unify them around a bold vision. In addition, I recommend new processes and workflows to help build the necessary capabilities for managing continuous improvement.
As a Creative Director, I lead sketching and brainstorming sessions, and empower the team to generate and pursue bold ideas. I’m a catalyst for building a design culture and nurturing beliefs and behaviors that support creativity within the organization. My background in Quality Assurance enables me to define and enforce a high standard of quality for execution.
As a Design Manager, I am committed to helping organizations operationalize design to enable creativity at scale. I oversee and coordinate the sharing of knowledge, refine processes, codify methods and workflows, and assess team capabilities for executing and delivering effectively.
I believe that your product is only as good as your people. I mentor and train my direct reports and team members in their day-to-day work. I conduct goal-setting sessions and develop tools to help them identify opportunities for growth, and map out a fulfilling career path.
I aspire to work with top leaders and innovators who believe that design thinking helps organizations stay relevant in an ever-changing world, and who are committed to creating the space and the culture necessary for design thinking to thrive. Please contact me at for more information.